About me


I am an Associate Professor of Marketing at Nanyang Business School (Singapore) and a Visiting Professor at Kedge Business School (France).

In my research, I try to integrate anthropological theories and methodologies to the study of marketing in the global marketplace. My work has been published in outlets such as the Journal of Consumer Research, the Journal of Marketing, and MIT Sloan Management Review.

Here is a link to my publications: https://nanyang.academia.edu/JulienCayla