About Julien Cayla

Julien cayla

Julien Cayla is a Research Fellow at the Institute on Asian Consumer Insight, an Assistant Professor of Marketing at Nanyang Business School (Singapore) and a Visiting Professor at Kedge Business School (France).

In his research, he tries to integrate anthropological theories and methodologies to the study of marketing in the global marketplace. His work has been published in outlets such as the Journal of Consumer Research, the Journal of Marketing, and MIT Sloan Management Review. He also edited Inside Marketing: Practices, Ideologies, Devices at Oxford University Press.

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